This page is open for editing because it is part of the Incubator. Have something to add? Please register so you can contribute. Have an option you would like to share? Please click on the 'Talk' button to enter the dialogue. The TF Resource Volunteers appreciate your feedback and interest.

Rational Decision Making

Random Utilty Maximization and Choice Modeling

Some travel models depict travel behavior using utility and decision theories. To learn more about how travel is represented with choice models see: Choice Models

Regret Minimization

Satisficing Decison Making

Cognitive Process Modeling

Learning and Habit Formation

<comments />